Instagram is getting more powerful day by day as the more audience is attracting to it. Probably the reason for increasing the user base of IG is its overwhelming features. The photo and video-sharing social networking service are widely used by Android and iOS users. Using Instagram for promoting business, products, and services have become very popular due to the higher ROI. If you’re looking for a reliable and creative Instagram marketing agency in London, feel free to reach us.
Instagram
Instagram is a photo and video-sharing social networking service which is owned and operated by Facebook. Most people use it through the Instagram application which is available for both platforms Android and iOS. It allows users to share their photos, edit photos with filters, share video clips of limited duration, live streaming, stories, chat, or start a video call with other users.
It was launched in 2010 and following the rapid popularity and engagement around the world, Facebook decided to acquire it in 2012. Since 2013, the app has gained an immense increase in its users that in 2019, Instagram has over 1 billion monthly active users.
Instagram Marketing
Instagram marketing is integrated with the Facebook Ad Manager that allows an Instagram Marketing Company in London to leverage Facebook’s amazing targeting capabilities and earn more potential leads. If you’re a brand and looking to increase brand awareness, potential leads, and website visitors, we can help you in connecting with the preferred audience on Instagram.
Why Instagram Advertising Is Important for Businesses?
With more than 1 billion active users, Instagram advertising has become a major platform to look for business opportunities. Businesses have the best chance here to find potential consumers considering the alluring interaction users take with ads. The reports say that 2.2 percentages of Instagramers interact with the ads, way ahead if compared to its possessor Facebook (0.22%). An Instagram advertising agency can optimize and run ads on behalf of a small business or a large corporation.
- Multiple ad formats – Image, stories, carousel, videos, and collection ads.
- Stories ads – Over 500 million accounts checking stories daily.
- Video ads – User-time spent on watching videos on Insta is up more than 80% year over year.
- 64% of 18-29 years olds us Instagram
- 88% of Instagram users are outside the U.S.
- Instagram has 58 times more reach and follower engagement than Facebook, and an astonishing 120 times more reach than Twitter
- Specific audience targeting capabilities with Facebook Ad Manager
- Easy to meet marketing objectives – Awareness, Consideration, and Conversion
These dotted facts are some of the best reasons why your company should start working with an Instagram marketing agency. If you want precise results from Instagram Marketing, we can help you with our effective marketing tactics.